Scope: Digital Marketing & Brand Engagement
Role: Motion Designer
Deliverables: Animated GIFs, Explainer Video, Social Ads, Email Motion Banners
Tools: Adobe After Effects, Illustrator

The Strategy
In crowded feeds and saturated inboxes, static imagery is easy to scroll past. This collection showcases how I leverage strategic motion design to capture viewer attention in the first 2 seconds, drive higher email click-through rates (CTR), and simplify brand messages.

Key Technical Capabilities
Scroll-Stopping Animation: Utilizing After Effects to build fluid motion graphics, micro-animations, and kinetic typography optimized for social and email platform specs.

Email Optimization: Designing lightweight, high-quality animated GIFs tailored to pass email client file-size constraints while boosting engagement.

Brand Continuity: Ensuring all motion assets strictly align with brand guidelines, colors, and typography hierarchies.