2026 Spirit Campaign

"All Heart. All Season" was a campaign concept developed by Champion Teamwear's marketing team to resonate with cheer and sideline dance coaches. The goal was to build a cohesive visual theme that could scale across all brand collateral throughout the year.

I created the original visual guide and design direction for the campaign. Establishing the typography, color palette, and graphic elements up front created a unified brand experience and significantly cut down design time for subsequent projects.

My primary deliverables included the campaign's email series, social media graphics, web assets, photography edits, photoshoot planning, and the 222-page master catalog.