Client: Andover State Bank
Type: Full Website Refresh Design & Digital Marketing
Role: Graphic Designer
Deliverables: Website UI Design, Social Media Assets, Email Marketing, Custom Vector Illustrations
Tools: Adobe Illustrator

The Brief & Strategy
Andover State Bank needed a comprehensive visual refresh to stand out in a traditional, conservative banking market. To better connect with modern consumers, the goal was to transform their brand image into one that felt warm, friendly, personable, and fun—without sacrificing trust or professionalism. By replacing generic financial imagery with a vibrant, human-centered aesthetic, the campaign aimed to make local banking feel approachable across web, print, and digital channels.

My Contribution & Execution
Custom Vector Illustration System: Designed a complete suite of unique, friendly vector graphics and icons tailored specifically for ASB. Applied across the website UI, emails, and social campaigns, these custom illustrations gave the brand a fun, proprietary look that humanized complex banking services and instantly set them apart from competitors.

Web & Digital UI: Designed clean, user-friendly layouts and web assets focused on simplifying complex banking products and driving customer conversion.